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Earth Rugs are the greatest rugs on earth! They're green! Jute fiber is cultivated from the earth and is one of the strongest fibers known to man. Earth Rugs natural jute fiber is a sustainable resource with a smaller environmental impact than other types of natural fibers and is, of course, biodegradable. Kitchens and baths are great because Earth Rugs naturally repel water. This means water and most liquid spills will bead up to the surface first, allowing for quick clean-up.Earth Rugs also meet the Consumer Products Safety Commission Standard FF-2-70 for flammability. What this really means is Earth Rugs will not ignite. Earth Rugs are absolutely perfect near the fireplace. Just like other fine rugs, they can be cleaned with soap and water, with a mild carpet shampoo or commercially dry-cleaned. Cleaning enhances the beauty of these rugs. Vacuum normally. Do not machine wash.